The best way to understand why our advertising solutions are so successful is to take a walk in the shoes of a consumer. Imagine you just opened your browser, intent on finding a new health and wellness product. You visit Brand A, browse their website, and ultimately determine you’re not quite ready to purchase. When you leave the site to continue your search, you begin seeing ads from Brand A with offers and other incentives to come back. This retargeting technique has been successful for all kinds of brands for many years, but consumers are growing accustomed to it. Now let’s imagine you visit Brand B; again you’re not quite convinced upon the first impression. This time, however, when you leave the site you begin seeing ads from a third-party source such as NutritionRealm.com describing the benefits of the same product you were just viewing. We’re guessing you’d be much more likely to purchase Brand B. Third-party validation is powerful, and it’s the reason we’ve been able to outperform traditional PPC strategies ten-fold.